Safety Pin Keychain - Silver

The safety pin has been a motif since the brand's inception and is now an iconic part of JAM.

Attach a key to the included double loop to create a keychain, or connect the chain and use it as a wallet chain hook.

Attach it to your waist or bag for a variety of looks.


DIRECTOR'S VOICE
Why JAM HOME MADE is so committed to the safety pin.

The safety pin motif is a symbol of 1970s punk culture. In the context of the close relationship between fashion and music, represented by the Sex Pistols, Vivienne Westwood, and Malcolm McLaren, the safety pin was used as a tool for rebellion, DIY, and subversion. By intentionally ripping clothes and fastening them with safety pins, people rejected social order and established conventions, and it became a symbol of the craft spirit of "creating your own style"—DIY, in other words, punk. Forty years have passed since then, and with the 2016 UK withdrawal from the EU (Brexit), the 2016 US presidential election, and the election of Donald Trump, the #safetypin movement has seen the pin become a silent sign of empathy for immigrants, minorities, and the vulnerable. Wearing a safety pin has once again become a widespread trend, and the safety pin, once interpreted as a symbol of rebellion and self-expression, has been reinterpreted and redefined as a tool for mending wounds, sparking dialogue, reconnecting, and protecting.

JAM HOME MADE is committed to the safety pin. Not as an attack, but as a start to dialogue. Not as a tool of violence, but of care. This is an accessory for reconnecting, not for destruction. Understanding the context of the past, this is an important conceptual motif that expresses the gentle strength needed today.